The Agenda Beirut

Fresh conversations in Arts, Lifestyle, Luxury and Society. Lecture based, short courses and workshops.

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Guidelines to attract international buyers

-CREATING THE MUST HAVE : DNA-IDENTITY-IMAGE OF THE HOUSE- & POSITIONING-in addition to the specialized style.
-COMMERCIAL TOOLS: LOOK BOOKS-LINE SHEETS (pro shooting) the best simpiified template aproved by the international buyers.
-IMPORTANT QUESTIONS BUYERS WILL ASK.
-THE READY STAGE TO MEET INTERNATIONAL BUYERS
-HOW THE DESGNER LINE MAKE MONEY FOR RETAILORS ,
-HOW TO ENGNEER YOUR FINANCE WITH BUYERS
-THNIGS TO KEEP IN MIND WHEN FIRST MEETING WITH INTERNATIONAL BUYERS

And many other details concerning how to present the right collections for the right international buyers & the right timing

Price 500$

Claire Damaa

23 & 24 October from 6pm-9pm

After graduating from Beirut University College with a specialization in Journalism, play production & communication art, Claire Damaa studied fashion design in Rome. She started her fashion business life by creating a luxury life style fashion program on NEWTV channel that lasted 13 years and then moved to FASHION TV ARABIA. During the years spent on TV she interviewed top world designers and art and decoration experts giving her a deep understanding of the fashion business. This led her to invest in her name and reputation and create a lingerie line called CLAIRE D launched in Paris in the presence of VIP journalists and French personalities with Harrods as her first client. To celebrate the 5th anniversary of Claire D, she re-launched the company as Claire Damaa Group in 4 specialized lines: Couture-Bridal-Divorce-Miss D. The Divorce line created a big buzz among all the international buyers and press since it is designed with a bold message to empower women against their suffering after a divorce. Claire's main objective is to support local industry with her lines that are fully made in Lebanon, and to prove to all that "Made in Lebanon" can go global. She hopes for Claire Damaa Group to be an international group with Lebanese origins and to keep on going even in her absence.