The Agenda Beirut

Fresh conversations in Arts, Lifestyle, Luxury and Society. Lecture based, short courses and workshops.

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Fashion buying

Analysis of the Buying Cycle and Brand Management:
• Planning and Budgeting
• Brand Analysis, Merchandising, and Stock Control
• How Trends start, how to identify them, and forecast the future buying
• Buying & Negotiation
• Distribution Cycle of the Brands & Development

Price 400$

12 & 13 Febaruary from 6-9pm

Joumana Ghorayeb

Meet fashion enthusiast Joumana Ghorayeb. Over the course of 8 years, her vast experience within retail; ranging from brand management, business planning, consultancy, to merchandising, has given her a multifaceted approach to the business of buying. With an unbeatable passion for fashion and an ambitious drive that takes her work to another level, Joumana aims to adorn the market with the best fashion has to offer. Invested and devoted, she thoroughly keeps up with the latest trends and is uncompromising on refined taste and quality. Ready to take on challenges day after another, she believes perseverance and dedication is the key to success in any endeavor. Her love for travel goes well with her line of work, given the broad opportunity to make rich connections and explore different cultures. Currently a Brand Manager and the Head of buying department at Depeche Mode, Joumana has worked across reputable companies such as Azadea Group, Tabet Group and Aishti; buying for high-end brands like Celine, Prada, Miu Miu, Dolce & Gabbana, Cavalli…to say the least. This journey has strengthened her leadership skills and strategic thinking all while keeping her gut-instinct at play. Here lies the balance of heart and mind in matters of business