The Agenda Beirut

Fresh conversations in Arts, Lifestyle, Luxury and Society. Lecture based, short courses and workshops.

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Marketing strategies for designers

“If you think it’s impossible to make a business using your creativity? Think again!
From a dream comes an idea that is nourished to be transformed into a product distributed to the people and monitored by a company.
Steps towards success
-How to establish your own company.
-Create your own business line.
-Recipe ingredients for true success:
1- Common sense
2- Good knowledge
3- Chutzpah : the ability to take risk
4- Talent : you need to find your particular talent
5- Discipline : the ability to work at your passion a little bit everyday
6- Passion
-Work for money design for love
-Creating balance between creativity and profitability
-Proper design thinking:
A house is a product, a home is a process. If I were to fill your house with furniture, then you’d be getting a product. If you want a home influenced by your personality, then it’s a process. I need to get to know you."
-Creating needs - in order to be irreplaceable one must be different – coco channel
-Managing design and usability
-Design education – setting goals -
-Making a business plan
-Strategic plan: marketing –public relation – advertising – creating your own line - identity – brand creating client base.

Price 450$

4, 6 & 8 December from 6pm-9pm

Marina Khalil

Born April 16 – 1981 Interior designer graduated from 2002 from U.s.e.k University – She studied Project management and London school of business and finance. Certified from UAL - University of the Arts London - Exhibition design and delivery PHD – current candidate at Westminster University - London - still studying ….. Worked for companies with international presence in the beginning of my career did several projects in Ukraine –Marbella – Dubai – Ksa- Erbil – London ,then established my company in 2008 – Mk design – -Mk design was able throughout the years to interpret customers' wishes and translate those desires into harmonious, nuanced interiors. We have garnered accolades from a most discerning, upper-bracket clientele in Beirut and a number of Gulf cities and Europe. Mk design is in partnership with Harb group In London – we do design and executions for Projects across London City. Company website : Facebook page: Mk design Instagram: Mk designlb -I hold a teaching position at Ndu - Notre Dame University – Faculty of Architecture Art &Design Senior year interior design project as well as design management courses. -Tv anchor at Future Tv Alam el sabah - I Host the segment of” Ferka el Aleme” every Thursday live at 11:15 am since 2011 – Personal Hobbies: I love yoga - travelling – skiing - and exploring new cities .